FX168财经报社(香港)讯 ATFX是一家在全球屡获殊荣的差价合约经纪商，也是一家正在不断快速发展的金融公司。公司拥有超过400名经验丰富的员工，他们用18种本地化语言为每一位客户提供最合适的服务。ATFX拥有14个办事处，遍布全球不同地区，当中包括伦敦、迪拜、阿布扎比、埃及、肯尼亚、墨西哥、中国香港、中国台湾、泰国、马来西亚、越南和菲律宾等地区。ATFX提供不同类别的交易产品，包括差价合约、加密货币、贵金属、能源，指数以及可以通过差价合约交易的100种股票。
日前，ATFX英国机构专业客户部运营总监 Matt Porter 和ATFX英国机构专业客户部高级客户经理Marc Taylor做客FX168财经网。
Matt Porter和Marc Taylor先生首先对ATFX发展情况进行了简单介绍，并表示ATFX Connect的推出是公司里程碑上重要的一个历程，也标志着ATFX从一个以零售业务为主的经纪商发展成为一家创新且发展迅速的金融科技公司，而且可以为各类型的客户提供全方位的金融服务。
ATFX Connect是专为机构投资者推出的全新产品，制定化及多类型的金融交易平台可以为包括银行、经纪商、对冲基金客户、高净值人士和其他需要制定化服务的客户提供专业需求。产品推出目的是希望可以为我们所有的客户提供量身定制的流动性解决方案，同时也可以为他们提供最佳价格和一流的客户服务。
以下为采访全文：
1. Can you tell us about ATFX and ATFX Connect?
请介绍一下ATFX及ATFX Connect的服务？
A rapidly expanding global award-winning CFD broker with over 400 members of staff speaking 18 different languages located in our 14 different offices around the globe which include London, Dubai, Abu Dhabi, Egypt, Kenya, Mexico, Hong Kong（China）, Taiwan（China）, Thailand, Malaysia, Vietnam and the Philippines ATFX offers a wide range of trading products available to its clients from forex, cryptocurrency, precious metals, energy, index and access to 100 single stocks via CFD's. ATFX company group is recognised by the following global Regulators including Financial Conduct Authority (FCA) in UK, Cyprus Securities and Exchange Commission (CySEC) in Cyprus, Financial Services Commission (FSC) in Mauritius and registered in the Financial Services Authority (FSA) in Saint Vincent and the Grenadines.
ATFX是一家在全球屡获殊荣的差价合约经纪商，也是一家正在不断快速发展的金融公司。公司拥有超过400名经验丰富的员工，他们用18种本地化语言为每一位客户提供最合适的服务。ATFX拥有14个办事处，遍布全球不同地区，当中包括伦敦、迪拜、阿布扎比、埃及、肯尼亚、墨西哥、中国香港、中国台湾、泰国、马来西亚、越南和菲律宾等地区。ATFX提供不同类别的交易产品，包括差价合约、加密货币、贵金属、能源，指数以及可以通过差价合约交易的100种股票。 ATFX是受到全球监管机构的认可的金融公司，拥有牌照包括英国金融行为监管局颁发的（FCA）牌照、塞浦路斯证券交易委员会颁发的（CySEC）牌照、毛里求斯金融服务委员会颁发的（FSC）牌照以及在圣文森特和格林纳丁斯的金融服务管理局颁发的（FSA）执照。
ATFX Connect is our new bespoke multi-access platform service designed for Institutional investors including banks, brokers, hedge funds, HNWS and other proprietary vehicles. The aim is to provide a bespoke liquidity solution to all of our clients whilst offering a highly competitive price and first-class customer service. As the name implies, ATFX connects and provides our institutional clients with competitive spreads across 65 different currency pairs (including Gold + Silver) whilst offering access to over 20 liquidity providers, including tier 1 bank and non-bank liquidity. This milestone in the history of the company now also reflects how ATFX has evolved from being recognised as a retail only Broker to an innovative and rapidly growing fintech company with the capability to facilitate and partner with a range of more diversified clients.
ATFX Connect是我们专为机构投资者推出的全新产品，制定化及多类型的金融交易平台可以为包括银行、经纪商、对冲基金客户、高净值人士和其他需要制定化服务的客户提供专业需求。产品推出目的是希望可以为我们所有的客户提供量身定制的流动性解决方案，同时也可以为他们提供最佳价格和一流的客户服务。ATFX connects顾名思义就是为我们的机构客户提供服务、价格及产品上的多方位的接合，我们可以提供65种具竞争力及低点差的不同货币对（包括黄金+白银），同时与20多家流动性提供商（包括大型银行和非银行流动性）提供接合。这是公司里程碑上重要的一个历程，也标志着ATFX从一个以零售业务为主的经纪商发展成为一家创新且发展迅速的金融科技公司，而且可以为各类型的客户提供全方位的金融服务。
2. Why is ATFX stepping into the Institutional space?
ATFX为什么要进入机构服务的领域？
During a short period, ATFX has grown rapidly, now employing 400 staff in 14 offices around the globe to service our expanding client base. With the significant support from our appreciated partners and media participants we are proud to have been recognised for our achievements so far. Having built and delivered an exceptional retail product offering and with the wealth of knowledge and experience that our staff have in the fin services industry.It has always been the intention of our shareholders and the management team to move the company to another level. By developing our offering, we will better serve our institutional clients, who will benefit from the same high standard of customer service we've become renowned for
ATFX在短时间内迅速发展，在全球已有14个办事，旗下400名员工为我们不断扩大的客户群提供优质的服务。我们感谢合作伙伴和媒体一直以来的大力支持，同时为因努力而获得的成就而感到自豪。公司的成功是建立在我们为客户提供的卓越零售金融产品，及在金融服务业具有丰富的知识和经验的员工。我们的股东和管理团队一直希望将公司的服务提升到更高一层。因此通过新开发的产品，我们将可以更好地为机构客户提供服务，他们将可享受到由ATFX Connect提供的享誉全球的高品质客户服务。
With a large percentage of the world's population residing in Asia it was a natural progression for ATFX given their reputation in the region to expand their FX offering from a "retail only broker" to becoming a recognised FIN TECH company, designed to cater for multiple investors.
在全球很大一部份的人口都居住在亚洲地区，对于ATFX来说，亚洲是其中一个重要的市场，因为ATFX在亚洲的知名度，令其从零售业务为主的经纪商扩展成为一家金融科技公司，可以迎合多种不同种类的投资者需要。
London/Europe, New York, Tokyo, Hong Kong(China) are the recognised international finance Hubs with sophisticated financial systems for the retail trading and institutional business needs. However ATFX believe that UAE and GCC countries, Singapore and other South East Asian Regions along with the cities of China, such as Shenzhen and Shanghai are fast becoming areas of expansion and are attracting increased investment from the global business community. With offices already in these locations ATFX is an attractive business partner for institutional customers looking to find a broker who can offer them a full range of trading solutions designed to fit their needs.
伦敦/欧洲、纽约、东京、中国香港是公认的国际金融中心，他们拥有完善的金融系统，可满足零售金融交易和机构服务的需求。此外，ATFX认为阿联酋和海湾合作委员会国家、新加坡和其他东南地区及中国其他城市（如深圳和上海）也正在迅速在金融领域发展，并吸引了全球金融业界更多投资者在上述地区投资。另外，ATFX已在上述的多个地点设有办事处。对于正在寻找可以提供优质服务的经纪商机构客户来说，ATFX是具有吸引力的商业合作伙伴，因为ATFX可以为他们提供旨在满足其需求的全套交易解决方案。
Over the last 12 months ATFX has invested heavily in technology and staff (we have +100 developers) to develop our new trading platform and back office system. Given the recent constraints on the retail trading market from regulators which has led to consolidation from many non-bank liquidity providers and with the increasing demand from larger institutional clients in the region for consistent competitive pricing , access to greater liquidity and improved trading solutions. ATFX now believe that they are uniquely placed to launch their multi-access platform "ATFX Connect" to a range of more diversified investors. Given our footprint and success within the Asian on line retail trading market we are confident that we can partner with and facilitate the needs of the more sophisticated investor by guaranteeing them the same high standards of customer service that we are renowned for and providing them with a more tailored approach to trading and pricing solutions to suit every client. In time with our client centric approach and continued product development we believe that ATFX CONNECT will be recognised as a "GO TO" broker for investors within the Institutional space.
在过去的12个月中，ATFX在技术和人力资源方面（我们有100多名金融科技开发人员）进行了大规模投资，用以开发最新的交易平台和后台系统。鉴于监管机构最近对零售交易市场的限制，导致许多非银行流动性供应商进行了合并，并且随着该地区的大型机构客户对定价、流动性及优化交易解决方案的需求日益渐增。ATFX相信现在正是他们向更多类型的投资者介绍其多元化交易平台"ATFX Connect"独特优势的好时机。鉴于我们在亚洲在线零售交易市场中的足迹和成功，我们有信心能够与专业的投资者合作并满足他们的需求，我们可以保证为他们提供ATFX Connect享誉全球的高水准客户服务，为他们提供适合的交易和定价方案。随着我们以客户为中心的坚持与持续的产品开发，我们相信ATFX Connect将被公认为机构领域投资者的"首选"经纪商。
3. How much has ATFX invested into developing this product?
ATFX投放了多少资源开发该产品的？
In the past year, we have invested a significant amount of time and capital to upgrade and develop our products in order to meet the needs of our clients.
在过去的一年里，我们投入了大量的时间和资金以拓展这项产品以满足客户的需求。
We have completed the set-up of our platform offering using software from a market leading technology firm and this is branded as ATFX Connect. Using this technology, we are able to provide bespoke tier 1 bank and non-bank liquidity, competitive spreads, low latency and multi-platform access. We can deliver our price via a FIX API, a downloadable GUI, via the web, and in time, a mobile trading application. The technology allows us to aggregate price feeds from multiple liquidity providers.
我们运用了市场上领先的科技软件以设置交易平台，该平台的品牌为ATFX Connect。使用这项技术，我们能够提供定制的1级银行和非银行流动性、有竞争力的点差、低延迟和多平台访问。我们可以通过FIX API、可下载的交易平台界面、可以经网络、不受时间限制的交易应用程序，以提供最合适的交易价格。该技术使我们能够汇总来自多个流动性供应商的价格信息。
In addition, we also have the ability to provide institutional liquidity from our own platform with OneZero bridge.
此外，我们还可通过OneZero桥接器从ATFX Connect的平台提供机构流动性的能力。
4. How does ATFX stand out from other brokers?
ATFX如何在其他经纪商中脱颖而出？
ATFX is an established market name, recognised globally with offices in London, Dubai, Abu Dhabi, Egypt, Kenya, Mexico, Hong Kong (China), Taiwan (China), Thailand, Malaysia, Vietnam and the Philippines. We are also looking to expand into the following markets next year South Africa, Russia, Indonesia, South Korea and Japan.
ATFX的品牌享誉全球，它在伦敦、迪拜、阿布扎比、埃及、肯尼亚、墨西哥、中国香港、中国台湾、泰国、马来西亚、越南和菲律宾等国家和地区均设有办事处。我们希望明年可以将业务扩展到南非、俄罗斯、印度尼西亚、韩国和日本等国家的市场。
Customer service we offer a flexible approach to Partnering with our clients whilst Understanding and listening to their needs to build a solution that fits around them. ATFX recently won best Customer Service Award by ADVFN and World Finance Forex Awards in 2019.
在客户服务方面上，我们提供灵活的方法与客户合作，了解并倾听他们的需求，以寻找适合他们的解决方案。ATFX最近获得了由ADVFN颁发的最佳客户服务奖和2019年世界金融差价合约奖。
Education is a core part of what we offer: ATFX wants its clients to fully understand the basics of trading and what is at stake. We don't offer a rose-tinted view; instead, we provide accurate, reliable and trustworthy information regarding risk, risk management, trading strategies and in-depth market analysis. We hold over 1000 seminars and webinars per year.
教育是我们工作核心的一部分: ATFX希望客户完全了解交易的基本知识以及所面临的风险。我们不会提供过分乐观的观点；相反，我们提供有关风险管理，交易策略和市场分析等可靠且信赖的信息。 每年我们举办1000多个研讨会和网络研讨会。
In the past year, we have invested a significant amount of capital, technology and time to upgrade and expand our products. We invested 3 million US dollars, plus more than 100 I.T professionals actively invested in the development to become technology driven broker.
在过去的一年时间里，我们投入了大量的资金、技术和时间以拓展ATFX Conncet 这项新产品。 我们合共投入了300万美金，加上超过100名I.T专才积极投入研发此专案，令我们可以成为以金融科技主导的经纪商。
5. What can we expect to see from ATFX Connect going forward?
我们可以预期ATFX Connect的未来发展会是怎样的?
The company will be launching its own retail trading platform which aims to enhance the user experience as well as increasing the product range and price. We will also offer the MT5 and our self-developed trading platform on the retail side of the business. We are investing a lot in our technology and infrastructure and one of our many projects is further enhanced our own aggregator and bridge. The group is also ready to expand further at a global level, and will continue to increase its market share in the jurisdictions it has become established in - the Europe, UK, Middle East, and Latin American regions.
ATFX 将推出自己研发的零售交易平台，以增强用户的交易体验及提供更广的产品范围和价格。我们还将在零售业务上提供以MT5和我们自行开发的交易平台供客户选用。 我们在技术和基础架构上投入了大量资金，而其中一个项目就是进一步增强ATFX Connect的聚合器和桥接技术。我们的团队还准备在全球进一步扩张，并继续在已建立的地区 - 欧洲、英国、中东和拉丁美洲地区扩大其市场份额。
ATFX connects the global mainstream of FX liquidities providers, e.g. Citi, Barclay, BOA, Deutsche Bank, etc, to our institutional clients. ATFX is also in discussion to secure its own Prime Broker in the international tier-one bank-level, which will give our clients the option to trade with ATFX on a give-up basis rather than opening a margin account.
ATFX Connect与多家流动性供应商均有合作，如 Citi（美国花旗）、Barclays（英国巴克莱）、BOA（美利坚银行）、Deutsche Bank（德意志银行）等货币银行中心，向我们的机构客户提供服务。ATFX也正在计划如何进一步在国际一级银行级别中确保公司的主经纪商地位，这将使我们的客户可以选择对接其他交易对手(give-up)，而不是开设保证金帐户。
In time we are going to launch a CFD package which will allow our clients to pass on the CFD pricing to their clients via an exchange data solution, that is only available to a top tier of brokers.
届时，我们将会推出一套差价合约计划，使我们的客户能够通过交易数据解决方案将差价合约制定最好价格再传递给客户，该数据解决方案仅可由顶级经纪商提供。
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