FX168財經報社(香港)訊 ATFX是一家在全球屢獲殊榮的差價合約經紀商，也是一家正在不斷快速發展的金融公司。公司擁有超過400名經驗豐富的員工，他們用18種本地化語言為每一位客戶提供最合適的服務。ATFX擁有14個辦事處，遍布全球不同地區，當中包括倫敦、迪拜、阿布紮比、埃及、肯尼亞、墨西哥、中國香港、中國台灣、泰國、馬來西亞、越南和菲律賓等地區。ATFX提供不同類別的交易產品，包括差價合約、加密貨幣、貴金屬、能源，指數以及可以通過差價合約交易的100種股票。
日前，ATFX英國機構專業客戶部運營總監 Matt Porter 和ATFX英國機構專業客戶部高級客戶經理Marc Taylor做客FX168財經網。
Matt Porter和Marc Taylor先生首先對ATFX發展情況進行了簡單介紹，並表示ATFX Connect的推出是公司里程碑上重要的一個曆程，也標誌着ATFX從一個以零售業務為主的經紀商發展成為一家創新且發展迅速的金融科技公司，而且可以為各類型的客戶提供全方位的金融服務。
ATFX Connect是專為機構投資者推出的全新產品，制定化及多類型的金融交易平台可以為包括銀行、經紀商、對衝基金客戶、高淨值人士和其他需要制定化服務的客戶提供專業需求。產品推出目的是希望可以為我們所有的客戶提供量身定制的流動性解決方案，同時也可以為他們提供最佳價格和一流的客戶服務。
以下為采訪全文：
1. Can you tell us about ATFX and ATFX Connect?
請介紹一下ATFX及ATFX Connect的服務？
A rapidly expanding global award-winning CFD broker with over 400 members of staff speaking 18 different languages located in our 14 different offices around the globe which include London, Dubai, Abu Dhabi, Egypt, Kenya, Mexico, Hong Kong（China）, Taiwan（China）, Thailand, Malaysia, Vietnam and the Philippines ATFX offers a wide range of trading products available to its clients from forex, cryptocurrency, precious metals, energy, index and access to 100 single stocks via CFD's. ATFX company group is recognised by the following global Regulators including Financial Conduct Authority (FCA) in UK, Cyprus Securities and Exchange Commission (CySEC) in Cyprus, Financial Services Commission (FSC) in Mauritius and registered in the Financial Services Authority (FSA) in Saint Vincent and the Grenadines.
ATFX是一家在全球屢獲殊榮的差價合約經紀商，也是一家正在不斷快速發展的金融公司。公司擁有超過400名經驗豐富的員工，他們用18種本地化語言為每一位客戶提供最合適的服務。ATFX擁有14個辦事處，遍布全球不同地區，當中包括倫敦、迪拜、阿布紮比、埃及、肯尼亞、墨西哥、中國香港、中國台灣、泰國、馬來西亞、越南和菲律賓等地區。ATFX提供不同類別的交易產品，包括差價合約、加密貨幣、貴金屬、能源，指數以及可以通過差價合約交易的100種股票。 ATFX是受到全球監管機構的認可的金融公司，擁有牌照包括英國金融行為監管局頒發的（FCA）牌照、塞浦路斯證券交易委員會頒發的（CySEC）牌照、毛里求斯金融服務委員會頒發的（FSC）牌照以及在聖文森特和格林納丁斯的金融服務管理局頒發的（FSA）執照。
ATFX Connect is our new bespoke multi-access platform service designed for Institutional investors including banks, brokers, hedge funds, HNWS and other proprietary vehicles. The aim is to provide a bespoke liquidity solution to all of our clients whilst offering a highly competitive price and first-class customer service. As the name implies, ATFX connects and provides our institutional clients with competitive spreads across 65 different currency pairs (including Gold + Silver) whilst offering access to over 20 liquidity providers, including tier 1 bank and non-bank liquidity. This milestone in the history of the company now also reflects how ATFX has evolved from being recognised as a retail only Broker to an innovative and rapidly growing fintech company with the capability to facilitate and partner with a range of more diversified clients.
ATFX Connect是我們專為機構投資者推出的全新產品，制定化及多類型的金融交易平台可以為包括銀行、經紀商、對衝基金客戶、高淨值人士和其他需要制定化服務的客戶提供專業需求。產品推出目的是希望可以為我們所有的客戶提供量身定制的流動性解決方案，同時也可以為他們提供最佳價格和一流的客戶服務。ATFX connects顧名思義就是為我們的機構客戶提供服務、價格及產品上的多方位的接合，我們可以提供65種具競爭力及低點差的不同貨幣對（包括黃金+白銀），同時與20多家流動性提供商（包括大型銀行和非銀行流動性）提供接合。這是公司里程碑上重要的一個曆程，也標誌着ATFX從一個以零售業務為主的經紀商發展成為一家創新且發展迅速的金融科技公司，而且可以為各類型的客戶提供全方位的金融服務。
2. Why is ATFX stepping into the Institutional space?
ATFX為什麼要進入機構服務的領域？
During a short period, ATFX has grown rapidly, now employing 400 staff in 14 offices around the globe to service our expanding client base. With the significant support from our appreciated partners and media participants we are proud to have been recognised for our achievements so far. Having built and delivered an exceptional retail product offering and with the wealth of knowledge and experience that our staff have in the fin services industry.It has always been the intention of our shareholders and the management team to move the company to another level. By developing our offering, we will better serve our institutional clients, who will benefit from the same high standard of customer service we've become renowned for
ATFX在短時間內迅速發展，在全球已有14個辦事，旗下400名員工為我們不斷擴大的客戶群提供優質的服務。我們感謝合作夥伴和媒體一直以來的大力支持，同時為因努力而獲得的成就而感到自豪。公司的成功是建立在我們為客戶提供的卓越零售金融產品，及在金融服務業具有豐富的知識和經驗的員工。我們的股東和管理團隊一直希望將公司的服務提升到更高一層。因此通過新開發的產品，我們將可以更好地為機構客戶提供服務，他們將可享受到由ATFX Connect提供的享譽全球的高品質客戶服務。
With a large percentage of the world's population residing in Asia it was a natural progression for ATFX given their reputation in the region to expand their FX offering from a "retail only broker" to becoming a recognised FIN TECH company, designed to cater for multiple investors.
在全球很大一部份的人口都居住在亞洲地區，對於ATFX來說，亞洲是其中一個重要的市場，因為ATFX在亞洲的知名度，令其從零售業務為主的經紀商擴展成為一家金融科技公司，可以迎合多種不同種類的投資者需要。
London/Europe, New York, Tokyo, Hong Kong(China) are the recognised international finance Hubs with sophisticated financial systems for the retail trading and institutional business needs. However ATFX believe that UAE and GCC countries, Singapore and other South East Asian Regions along with the cities of China, such as Shenzhen and Shanghai are fast becoming areas of expansion and are attracting increased investment from the global business community. With offices already in these locations ATFX is an attractive business partner for institutional customers looking to find a broker who can offer them a full range of trading solutions designed to fit their needs.
倫敦/歐洲、紐約、東京、中國香港是公認的國際金融中心，他們擁有完善的金融系統，可滿足零售金融交易和機構服務的需求。此外，ATFX認為阿聯酋和海灣合作委員會國家、新加坡和其他東南地區及中國其他城市（如深圳和上海）也正在迅速在金融領域發展，並吸引了全球金融業界更多投資者在上述地區投資。另外，ATFX已在上述的多個地點設有辦事處。對於正在尋找可以提供優質服務的經紀商機構客戶來說，ATFX是具有吸引力的商業合作夥伴，因為ATFX可以為他們提供旨在滿足其需求的全套交易解決方案。
Over the last 12 months ATFX has invested heavily in technology and staff (we have +100 developers) to develop our new trading platform and back office system. Given the recent constraints on the retail trading market from regulators which has led to consolidation from many non-bank liquidity providers and with the increasing demand from larger institutional clients in the region for consistent competitive pricing , access to greater liquidity and improved trading solutions. ATFX now believe that they are uniquely placed to launch their multi-access platform "ATFX Connect" to a range of more diversified investors. Given our footprint and success within the Asian on line retail trading market we are confident that we can partner with and facilitate the needs of the more sophisticated investor by guaranteeing them the same high standards of customer service that we are renowned for and providing them with a more tailored approach to trading and pricing solutions to suit every client. In time with our client centric approach and continued product development we believe that ATFX CONNECT will be recognised as a "GO TO" broker for investors within the Institutional space.
在過去的12個月中，ATFX在技術和人力資源方面（我們有100多名金融科技開發人員）進行了大規模投資，用以開發最新的交易平台和後台系統。鑒於監管機構最近對零售交易市場的限制，導致許多非銀行流動性供應商進行了合並，並且隨着該地區的大型機構客戶對定價、流動性及優化交易解決方案的需求日益漸增。ATFX相信現在正是他們向更多類型的投資者介紹其多元化交易平台"ATFX Connect"獨特優勢的好時機。鑒於我們在亞洲在線零售交易市場中的足跡和成功，我們有信心能夠與專業的投資者合作並滿足他們的需求，我們可以保證為他們提供ATFX Connect享譽全球的高水準客戶服務，為他們提供適合的交易和定價方案。隨着我們以客戶為中心的堅持與持續的產品開發，我們相信ATFX Connect將被公認為機構領域投資者的"首選"經紀商。
3. How much has ATFX invested into developing this product?
ATFX投放了多少資源開發該產品的？
In the past year, we have invested a significant amount of time and capital to upgrade and develop our products in order to meet the needs of our clients.
在過去的一年里，我們投入了大量的時間和資金以拓展這項產品以滿足客戶的需求。
We have completed the set-up of our platform offering using software from a market leading technology firm and this is branded as ATFX Connect. Using this technology, we are able to provide bespoke tier 1 bank and non-bank liquidity, competitive spreads, low latency and multi-platform access. We can deliver our price via a FIX API, a downloadable GUI, via the web, and in time, a mobile trading application. The technology allows us to aggregate price feeds from multiple liquidity providers.
我們運用了市場上領先的科技軟件以設置交易平台，該平台的品牌為ATFX Connect。使用這項技術，我們能夠提供定制的1級銀行和非銀行流動性、有競爭力的點差、低延遲和多平台訪問。我們可以通過FIX API、可下載的交易平台界面、可以經網絡、不受時間限制的交易應用程序，以提供最合適的交易價格。該技術使我們能夠匯總來自多個流動性供應商的價格信息。
In addition, we also have the ability to provide institutional liquidity from our own platform with OneZero bridge.
此外，我們還可通過OneZero橋接器從ATFX Connect的平台提供機構流動性的能力。
4. How does ATFX stand out from other brokers?
ATFX如何在其他經紀商中脫穎而出？
ATFX is an established market name, recognised globally with offices in London, Dubai, Abu Dhabi, Egypt, Kenya, Mexico, Hong Kong (China), Taiwan (China), Thailand, Malaysia, Vietnam and the Philippines. We are also looking to expand into the following markets next year South Africa, Russia, Indonesia, South Korea and Japan.
ATFX的品牌享譽全球，它在倫敦、迪拜、阿布紮比、埃及、肯尼亞、墨西哥、中國香港、中國台灣、泰國、馬來西亞、越南和菲律賓等國家和地區均設有辦事處。我們希望明年可以將業務擴展到南非、俄羅斯、印度尼西亞、韓國和日本等國家的市場。
Customer service we offer a flexible approach to Partnering with our clients whilst Understanding and listening to their needs to build a solution that fits around them. ATFX recently won best Customer Service Award by ADVFN and World Finance Forex Awards in 2019.
在客戶服務方面上，我們提供靈活的方法與客戶合作，了解並傾聽他們的需求，以尋找適合他們的解決方案。ATFX最近獲得了由ADVFN頒發的最佳客戶服務獎和2019年世界金融差價合約獎。
Education is a core part of what we offer: ATFX wants its clients to fully understand the basics of trading and what is at stake. We don't offer a rose-tinted view; instead, we provide accurate, reliable and trustworthy information regarding risk, risk management, trading strategies and in-depth market analysis. We hold over 1000 seminars and webinars per year.
教育是我們工作核心的一部分: ATFX希望客戶完全了解交易的基本知識以及所面臨的風險。我們不會提供過分樂觀的觀點；相反，我們提供有關風險管理，交易策略和市場分析等可靠且信賴的信息。 每年我們舉辦1000多個研討會和網絡研討會。
In the past year, we have invested a significant amount of capital, technology and time to upgrade and expand our products. We invested 3 million US dollars, plus more than 100 I.T professionals actively invested in the development to become technology driven broker.
在過去的一年時間里，我們投入了大量的資金、技術和時間以拓展ATFX Conncet 這項新產品。 我們合共投入了300萬美金，加上超過100名I.T專才積極投入研發此專案，令我們可以成為以金融科技主導的經紀商。
5. What can we expect to see from ATFX Connect going forward?
我們可以預期ATFX Connect的未來發展會是怎樣的?
The company will be launching its own retail trading platform which aims to enhance the user experience as well as increasing the product range and price. We will also offer the MT5 and our self-developed trading platform on the retail side of the business. We are investing a lot in our technology and infrastructure and one of our many projects is further enhanced our own aggregator and bridge. The group is also ready to expand further at a global level, and will continue to increase its market share in the jurisdictions it has become established in - the Europe, UK, Middle East, and Latin American regions.
ATFX 將推出自己研發的零售交易平台，以增強用戶的交易體驗及提供更廣的產品範圍和價格。我們還將在零售業務上提供以MT5和我們自行開發的交易平台供客戶選用。 我們在技術和基礎架構上投入了大量資金，而其中一個項目就是進一步增強ATFX Connect的聚合器和橋接技術。我們的團隊還準備在全球進一步擴張，並繼續在已建立的地區 - 歐洲、英國、中東和拉丁美洲地區擴大其市場份額。
ATFX connects the global mainstream of FX liquidities providers, e.g. Citi, Barclay, BOA, Deutsche Bank, etc, to our institutional clients. ATFX is also in discussion to secure its own Prime Broker in the international tier-one bank-level, which will give our clients the option to trade with ATFX on a give-up basis rather than opening a margin account.
ATFX Connect與多家流動性供應商均有合作，如 Citi（美國花旗）、Barclays（英國巴克萊）、BOA（美利堅銀行）、Deutsche Bank（德意誌銀行）等貨幣銀行中心，向我們的機構客戶提供服務。ATFX也正在計劃如何進一步在國際一級銀行級別中確保公司的主經紀商地位，這將使我們的客戶可以選擇對接其他交易對手(give-up)，而不是開設保證金帳戶。
In time we are going to launch a CFD package which will allow our clients to pass on the CFD pricing to their clients via an exchange data solution, that is only available to a top tier of brokers.
屆時，我們將會推出一套差價合約計劃，使我們的客戶能夠通過交易數據解決方案將差價合約制定最好價格再傳遞給客戶，該數據解決方案僅可由頂級經紀商提供。
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